Social Media Specialist

Duration of programme:
2 years
Study Load:
120 ECVET credit points
Type of programme:
Level 5 vocational education, initial vocational training (EstQF, level 5)
Programme format:
Part-time programme. Sessions take place in a flexible format from Wednesday to Saturday, after every 3-4 weeks and are suitable for an employed person.

As a social media specialist, you like telling stories that count.

At the Tallinn School of Economics, you will learn to see Facebook and Instagram as marketing channels that bring in not only likes but also real money. You will learn to write stories that spellbind people and you will know what the enterprise’s target groups want to see. We will teach you how to select from enormous amounts of information only that which is important and to utilise that information for your needs. You will soon know how to use Photoshop to create eye-catching posts and you will edit video clips on your own.

After completing school, you will find work in organisations active in various sectors. Your job will be to manage and strategically develop various networks (for example, Facebook, blogs, etc.). As a social media specialist, you will be able to gather data and to use those data for analyses and for directing activities. You will be able to think outside the box and to act faster than the competitors.

Modules of the programme:

  1. Career planning and entrepreneurship (5 ECVET points)
  2. Organizing e-marketing activities (29 ECVET points, practical training 12 ECVET points)
  3. Organising communication in social media (32 ECVET points, practical training 12 ECVET points)
  4. Social media management and monitoring (36 ECVET points, practical training 12 ECVET points)


  • Photography
  • Creation of databases, cloud technologies
  • Professional English
  • Consulting (customer service, team management)

A quarter of the study time is spent on practice training in a work environment.

1 ECTS corresponds to 26 hours of student work, including contact learning, independent work, practical training and e-learning and, as well as a learning test.

Requirements for admission

The admission is based on an interview to get to know the applicants, their suitability for the profession and learning motivation.