Marketing Specialist

Duration of programme:
2,5 years
Study Load:
150 ECVET credit points
Type of programme:
Level 5 vocational education, initial vocational training (EstQF, level 5)
Programme format:
Part-time programme. Sessions take place in a flexible format two or three days at a time every second or third week (on Tuesdays and Wednesdays or from Thursday to Saturday) and are suitable for an employed person.

These studies also take place in Russian (in the Russian-speaking group, 60% of the studies take place in Estonian).

As a marketing specialist, you are creative with bold ideas, also feeling comfortable in the world of numbers.

At the Tallinn School of Economics, we will prepare you to shine in the marketing, sales, management, and project management related fields. We will teach you how to differ from competitors and how to be a skilful manager of customer relations. You will get to know the workings of online marketing and will soon be able to find your way in the thicket of ROI, BTL, B2B and other abbreviations. You will become a skilled negotiator and public speaker.

After completing school, you will be able to find work in the public sector, the private sector and the third sector as well as in international organisations. Your job will be to prepare marketing budgets, to manage campaigns, to prepare market studies, and to analyse the resulting data. You will easily cope with independent work but will also know how to be a skilful team player.

Modules of the programme:

  1. Career planning and entrepreneurship (5 ECVET points)
  2. Defining market, differentiation and positioning (24 ECVET points)
  3. Internet marketing (16 ECVET points)
  4. Organising marketing communication (14 ECVET points)
  5. Planning and conducting a marketing campaign (16 ECVET points)
  6. Customer Relationship Management (14 ECVET points)
  7. Practical training (38 ECVET points)


  • Export management
  • Sales management
  • Professional Russian (A2)
  • Professional Finnish (A2)

Requirements for admission

The admission is based on an interview to get to know the applicants, their suitability for the profession and learning motivation.

1 ECTS corresponds to 26 hours of student work, including contact learning, independent work, practical training and e-learning and, as well as a learning test.