E-Marketing Specialist

Duration of programme:
1 year
Study Load:
60 ECVET credit points
Type of programme:
Level 5 vocational education, continuing training (EstQF, level 5)
Programme format:
Part-time programme. Sessions take place in a flexible format once a month from Wednesday to Saturday and are suitable for an employed person.

These studies take place also in Russian (in the Russian-speaking group, 60% of the studies take place in Estonian).

As an e-marketing specialist, you will understand the virtual world.

In the Tallinn School of Economics, you will learn how to set up your business in the virtual world. You will learn how e-marketing works and what activities are possible in the e-world where we spend more and more time every day. You will understand how to stand out in the banner world and how to make content marketing work for you. We will teach you all the necessary IT means and legislation.

After finishing school, you will know how to develop your enterprise in e-channels and to make it even more visible to your target group. You will know project management and will be able to cope well in the economic environment.

Modules of the programme:

  1. Career planning and entrepreneurship (5 ECVET points)
  2. Managing e-marketing activities (18 ECVET points, practical training 5 ECVET points)
  3. Organising e-marketing activities (28 ECVET points, practical training 13 ECVET points)


  • Creating an e-store
  • Creating databases
  • Cultural differences in international marketing activities
  • Protection of intellectual property, copyrights
  • E-publishing

A 12-week practical training period in an enterprise must be completed.

1 ECTS corresponds to 26 hours of student work, including contact learning, independent work, practical training and e-learning and, as well as a learning test.

Requirements for admission

The e-marketing specialist studies are available to persons holding at least qualification level 5 small entrepreneur’s profession or the relevant competencies and upper secondary education. The level of education is proven by a certificate of completion of studies in the relevant field. Competences can be proven by presenting a portfolio (read more in the admission regulations).